Communications
Committee
Minutes
SEPTEMBER 26, 2006
Attendance - Committee members,
Bliss, Bond, Hall, Knudsen were present. Members Farris, Miller
and Spitzer were excused. Also attending was a quest, Phil Baker.
Mr. Baker’s career was in marketing and survey analysis.
Additional Concerns and Ideas
Received since September 12
Concerns - set Planning & Zoning
sub-committee site meeting at more convenient times for the
general public;
- lack of response by council members to
comments made by public at council meetings
- perceived lack of interest by council members
when members of the public speak
Ideas - video tape or televise City Council
meeting
- internet forum
- provision for residents unable to attend city
council meetings to submit letters to be
read by the City Clerk and distributed to the council at these
meetings
- clarify at all council/board/commission
meeting, how response(s) to public handled
- vary format on utility inserts to grab
recipients attention. Current insert on bright
orange paper a real attention getter
Per the committee’s request re her suggestion
at the September 12 meeting, Maryann Antoine provided written
information on “Insight Citizens Academy - Learn About Your
Local Government” a project of the City of Winchester, VA. The
material was copied and distributed to the committee.
Soliciting information from broad cross section
of the community
City surveys on communication with the public -
In the seven surveys conducted for the city since 1988, three
1988, 1994 and 2004 included questions on the city’ s
communication with the public. The majority of the question had to
do with the written sources residents used to keep informed about
the city.
The 2004 survey was the first to ask a question
about attending city sponsored quarterly informational meetings if
hosted by the City of Kirkwood.
A wide ranging discussion followed which
included:
- collecting information on interactive
communication with the city
- such information could form a basis for
comparison over time
- any vehicle for collecting data should
encourage a wide range of recipients to respond
- sample questions might relate to attendance at
city meetings - Council, boards, commissions,
frequency of attendance, purpose of attendance
- if appropriate to purpose for attending
questions relating to levels of satisfaction with
response.
- recognition that there will always be a
certain level of discontent and/or disagreement among a percentage
of the population
- the value of measuring the level of community
angst
- are their general feedback mechanisms to the
public which could be helpful
- there appears to be a disconnect between the
consistent high levels of satisfaction with city services and city
staff that surveys have continued to show
- information could be collected via
questionnaire in “Eye on Kirkwood”, utility inserts, city web
site, random mailing, and a combination of methods.
- a card, with a limited number of questions (
name, meeting attended, reason for attendance,
more information needed, additional comments), could be
distributed at council, board and commission
meetings.
In preparation for the next meeting, committee
members were asked to draft questions which
might be used in a communication survey which focuses primarily on
interactive communication with the city.
Committee Action - The committee approved a
letter to be sent to the chairs of each of the city’s board and
commissions informing them of the Committee’s purpose and goals,
and advising them that Committee members will be attending some of
their meetings as observers.
Next Committee Meeting - Tuesday, October 17 -
7:00 p.m., lower level meeting room, Kirkwood City Hall.
Committee Purpose/Goals/Outcomes *
Purpose - Undertake a review of the city’s
communication with the public.
Goals - . Assist in strengthening and improving
communication between the city and the public
. Increase understanding of how Kirkwood
functions
. Provide a non-threatening avenue for citizens,
council, and officials to interact for the greater good of
Kirkwood.
. Help citizens overcome reluctance to become
involved in community issues.
Outcomes - Recommendations to the city related
to the purpose and goals of the project
* This item will appear as a part of every
meeting summary.
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